Refreshing the New York Pizza brand using only existing assets.
Focusing more on typography-based solutions and moving away from the skewed shape.
For this project, I reimagined the New York Pizza brand by stripping away the skewed shape that had been applied across their identity. Instead, I shifted the focus to their bold and powerful typography. By enlarging it and applying it in playful ways, like wrapping it around a pizza, the type becomes a central attention grabber.
The photography also received a fresh approach. By zooming in, amplifying the delicious details, and introducing an extra crust-inspired beige tone, the visuals gain warmth and richness. This beige not only enhances the food photography but also works as a versatile background color, adding depth and consistency to the identity.
To complete the refresh, I designed a new, clickable Brand Centre for New York Pizza. This platform gives easy access to the updated brand rules and assets, ensuring consistency and flexibility for everyone working with the brand.
Brand Identity
Illustration
Team
Rogier Knoops
A Resoluut project
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