Aegon

Illustration

Some people live to plan. Others rather focus on the now instead. Whatever way we prefer to live our lives, we all know it’s important to look ahead. To think forward. Aegon is one of the most well-known brands in insurance, banking, pension and investment in The Netherlands. Its new brand strategy - Think Forward - is dedicated to the future of its clients. With my colleagues at Resoluut I helped Aegon by rethinking its visual language. Adding a human touch in every aspect of the brand. Reflecting its own ambitions to help people think forward.

In collaboration with

Studio Wim

Frame 25
Aegon_EDA_07
Aegon_EDA_06
Aegon_EDA_01
Frame 614
Frame 48096556
Aegon_EDA_10

Other projects

©2023 Björn van Ginkel
(M) bjrnvg@gmail.com

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